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SEO - Is it Voodoo Magic?

WINTER/Spring 2017

Re-imagining government for a new generation

San Rafael, California is a small city with a rich past and a bright future. With an influx of new businesses, more young professionals and families, and the arrival of the SMART train in 2017, it was time to take a fresh look at the way the city engages with residents, businesses, and visitors.

To meet the needs of a growing city and a new generation of residents, businesses, and visitors, the city spearheaded a year-long digital modernization effort to re-imagine government and community engagement. The result? A new logo, web site and so much more. Afstudio collaborated with developer, ProudCity on the Design of brand new city website to make it easier to find answers and get things done.

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SEO - Is it Voodoo Magic?

Spring 2015

SEO – Is it voodoo magic?

In the past year my website traffic has increased by greater than 100%. I have had inquiries for proposals from the National Park Service, an international book publisher in Florida, a vapor cigarette manufacturer, a handful of software companies both start-up and established and Golden Gate Transit just to name a few. These are all people who found me on my website through searching for ‘graphic designers’.

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Serving 'Ham' not 'Spam'

FALL 2014 

Serving ‘Ham’ not ‘Spam’

Tips for empowering your email marketing activities.
This may come as a surprise, but we have found that one of our most powerful tools for reaching out to new clients and getting current clients to give us a jingle is through email outreach. We believe that giving you “news you can use” in an email is worthy of a coveted spot in your email box. ‘Wiktionary’ defines these delicious little email tidbits, as “Ham-email” which is defined as “E-mail that is generally desired and isn't't considered spam.”

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Do Fonts Matter? Part 1

SPRING 2014

Do Fonts Matter? Part 1

"Hmmm, I think these fonts look a little too Star Trek-y and the others look too Flintstone-y".

This was the feedback I recently received after presenting several logo designs to a successful Silicon Valley media company. While not concise, I've learned not take these comments personally. And in truth, it’s my job as a designer to present clients with a large range of font choices for any project - even if that font might be a touch "Barney Rubble" for my tastes.

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